Winning Culture

The right strategy is needed to compete while the right culture is needed to succeed. The most successful organizations deliberately cultivate winning cultures. They consciously choose to live by core values that promote successful attitudes and behaviors. Developing a values-based culture is an integral component of their organization’s strategy.

Your organization’s culture—the sum total of its values, attitudes, beliefs, and behaviors—profoundly affects all of its activities and achievements. If your culture prizes excellence, you will tend to achieve excellence. If your organization has a strong “can-do” attitude, it will tend to set and achieve ambitious goals. On the other hand, organizational cultures devoid of positive values are almost certainly destined for mediocrity, or worse.

Healthy, productive organizational cultures don’t just happen. They need to be cultivated. The culture of an organization is determined primarily by its core values. We work with you to systematically integrate your core values into the very fiber of your organization by:

1. Owning your values: Your personal and organizational values should be an expression of who you are at your core. If you’re not committed to them, no one else will be.
2. Defining core values: You must give meaning to your chosen values by creating clear definitions so everyone concerned understands what behaviors they advocate and forbid.
3. Sharing core values: You need to communicate your core values constantly and consistently so that everyone in the organization understands and owns them.
4. Institutionalizing core values: You must weave your values into the fabric of your organization so they influence all actions and decisions.
5. Honoring core values: You must regard your company’s core values as non-negotiable or they will become inconsequential.